Savvy Income Sources: Use Your Home as a Vacation Rental

March 30, 2010 by  

Make Money From Your Home!

No, this isn’t a paper sign posted on the side of a highway. I’m referring to ways that savvy homeowners can use their home to earn extra money, take nice vacations, and meet friends along the way. There are four effective ways to do this–and none of them involve moving out, I promise! I’ve been applying all four methods to great effect, and I’m more than happy to share all the details. This advice is based on my own personal experience of what works and doesn’t work–you may want to tweak things to work best for you. The key is to find what jibes with your personality, lifestyle, and your home.

Today we’ll cover Savvy Income Source #1: Vacation Rentals.

You may know people who shun hotels when they travel. “We like to live like the locals,” they say. People like this usually rent apartments in the cities they visit. They’re able to cook at home, make tea at any hour, and enjoy a more residential (and tipping-free!) experience.

Doesn't this cabin in Oregon look like a great place for a getaway? (click image for more info)*

Well, what if your home was the vacation apartment these travelers stayed in? Is this too far fetched an idea? You live there and like it, don’t you? You probably chose to live there for a specific reason–you like being in the center of everything, or close to hiking trails, or near a hip strip of restaurants–and whatever appeals to you will likely appeal to someone else.

The concept is this: whenever you know you’re going to be out of town, simply make your apartment available to travelers who are seeking a place to stay. You’ll make money while you’re gone, and if you do a good job screening people and setting house rules, your place will be undisturbed when you return.

It might sound crazy to open your home to strangers, but think through that reaction. What are you specifically afraid of? That they will touch your stuff? Break something? You can collect a deposit to cover damage, so that takes care of breakage. As for a fear of people touching your stuff, the question is whether you want your stuff to run your life. Paual Graham writes a great treatise on the tyranny of stuff that helped put things in perspective for me.

No matter the size or shape of your home, you can find vacationers who want to stay there. One Vermont couple rents out their tree house! (click image for more info)

How to find vacationers: The classic sites for home rentals are VRBO.com and HomeAway.com. While these sites have tons of great listings, the user interface leaves much to be desired. Plus, you have to pay to post your home (but not to rent one), so it’s not a cost effective proposition if you only rent your home out on weekends here and there.

I much prefer the new startup AirBnB.com, which is more community-based, with profiles of owners and vacationers. AirBnB has listings for anything from couches to full vacation homes all over the world. I’ve enjoyed many successful AirBnB transactions from both sides of the equation, and it’s been great every time. They charge a fee only when you complete a rental, and they process the transaction for you, so renters can use a credit card. You, the owner, gets paid 24 hours after the rental period begins; this allows the renters to complain and withhold payment if the property is different than described. Note that you’ll have to make separate arrangements for a security deposit, as AirBnB doesn’t process this (a check or PayPal usually works fine).

SecondPorch, a Facebook application, offers a similar, community-based service which connects to your Facebook profile. I haven’t had as much experience with them, since I don’t feel the need to see the Facebook profiles of potential vacationers. But for some people, this is an excellent perk.

And of course there’s always Craigslist. It’s free, it’s accessible, and anyone can use it. You’ll get a slightly higher number of bogus or undesirable responses, but I’ve had tremendous luck with Craigslist. I appreciate its free, democratic approach to transactions. If you connect with vacationers this way, you’ll need to set up your own payment method–PayPal or a simple check usually work just fine.

How to create an attractive ad: Your ad needs to communicate all the vital information, and nothing more. If it’s too long, people won’t read it. If it’s incomplete, people might pass it over.

An example of good photo staging in Taos, NM (click image for more info)

A good ad has these components:

Description

  • Where is your place located? What is it near, and how can people get around? Is a car required, or can people walk or use public transit?
  • How many bedrooms, and how big is each bed?
  • How many bathrooms?
  • How is the kitchen equipped? (Stove, dishwasher, microwave, coffee maker, etc)
  • What technology is there? (TV, DVD, Wireless Internet, etc)
  • What other key information will people need to know about your home? Describe your home aloud to yourself as though you’re telling someone about it. What are the first 5 things that come to mind?

Photos

Similar to home staging, you want to create a space that vacationers can imagine themselves in.

Take well-lit photos with a good camera (borrow one if you don’t have one). Photos make all the difference in the world, so spend as much time as it takes to get good photos. You can reuse them for years, so it’s worth getting them right. I hate to think I have to say this, but take photos during the day. I’ve seen so many scary, dark photos of vacation homes taken at night. People want to see light, airy, peaceful spaces.

Spend some time cleaning and organizing your home before you take photos. Put away clutter and personal effects. Straighten the bed comforter. Fluff the pillows. People will be scrutinizing the photos to figure out what your home is like, so pay attention to the details.

Gorgeous photo of a vacation rental in Barbados. The sea certainly helps! (click image for more info)

Preparing for your vacationers: Declutter your space (a good practice anyway), and make your home as “livable” as possible. Put lighting where lighting is needed; be sure there’s somewhere for vacationers to put their stuff. If you have any priceless antiques or super personal items, put them away. Put your toiletries away. Put fresh sheets on the bed and clean towels in the bathroom.

Yes, it’s a bit more work, but remember that you’re getting paid to do it! Plus, paring down your belongings and keeping your home immaculate are good practices to get used to anyway.

Customer service: You are effectively running a business, and don’t forget it. You must be responsive to vacationers’ questions and requests, even if it means going out of your way for them. Do everything you can to make their stay an enjoyable one. Not only do you want to amass good reviews (if you’re using one of the listing sites I mentioned), but you don’t want to be the reason someone’s vacation is ruined–that’s bad karma. I’ve been known to give a bottle of wine or a restaurant gift certificate to help smooth over bumps in the road. A little hospitality goes a long way, trust me.

Final words of advice: It can be fun and exciting to meet new people and accept vacationers into your home. While you prepare your home for vacationers, don’t forget to prepare the less visible stuff, too. Be sure that your vacation rental does not violate any HOA or zoning laws in your area. Check your homeowner’s insurance policy to ensure you’re covered should anything happen while guests are staying with you. And finally, keep track of your income through this method because it’s taxable! (The fun never stops, does it?)

Good luck, and let me know how it goes!

I’m curious to hear from you. Have you rented your home to vacationers before? How did it go? Would you consider setting up a vacation rental?

*Note: all the properties linked in this post are places I’ve stayed or would like to stay. I make no commission from these properties; they’re simply included for your enjoyment.

* * *

Stay tuned for the next installment of the Savvy Income series: Home Exchanges.

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  • http://speedydeclutter.com/ declutter your home

    I had a neighbor who did that, thinking that she would clip coupons or articles later, but later never seemed to come. Her children ended up hauling truckloads of magazines and newspapers to the local recycling place.

  • maureen

    I too rent out my home, much of the year, to vacationers.  I have to say, I couldn’t disagree more about the wisdom of using AirBnB over VRBO and HomeAway.com.  If you rent your house out for any real time at all, you will lose MUCH more money from AirBnB than the other two.  The other two not only provide you with many more renters per year, but do the math!  You pay ONCE per year, a few hundred dollars (depending on # of photos), and you’re DONE.  They don’t take another dime!  You get paid, also, when YOU choose to (as in, half down at time of booking, the rest 60 days before arrival, to protect against willy-nilly cancellations), rather then many, many months down the line, after the people actually arrive, which is NOT a good time to collect your money.  Why should ABB sit on all that cash, while you struggle to make your mortgage, and depend on deposits from renters who have booked for later seasons?  It just makes no sense.  Does ABB pay interest on your money while they “hold” it for you?  No, of course not.  For those of us who provide quality rentals and know we are not ripping anyone off, letting ABB hang on to all our income for months, just makes zero financial sense.  I signed with them, and then quickly dropped them when I saw that they wanted 6% of my rent, as well as 6% from the renter, on top of the rent.  Why would any renter in the know pay an extra 6%, when they can simply go to vrbo and the many, many other sites who charge them nothing at all to rent?  And why should I pay 6% of all my rents, RATHER than a simple, one time, $229-$600?  Add up that 6% over one year (never mind the inconvenience of waiting months for your money!); now, compare that amount to the one time fees of Homeaway, etc. (Homeaway is $229).  For a larger, year-round rental like mine, my ABB fees would have been $9,960 last year alone!  Instead, I paid a grand total of around $1,000 for 5 websites.  Even with much smaller, less expensive rentals, you wouldn’t have to rent often or charge much to pay out more in ABB fees than Homeaway’s $229!  Those fees would add up fast. 
       Having done this successfully for 4 years, I have to say I think ABB is a TERRIBLE business model, sure to have a high turnover rate of owners sick of paying the 6% fee on every single rental, and renters who finally figure out they are “throwing away” 6% of their money when they don’t have to on any other site.  And this on top of up to 12% bed tax! They also have the most ludicrous “cancellation policy” on the market.  We are not hotels, and one week is not enough to replace a rental, for most of us.  They unbelievably even offer some partial refunds AFTER arrival, which even no HOTEL would do!  At least that was their policy when I signed up.  I called them about that, and had some interesting discussions, leading me to believe that the young, new “start-up” entrepreneurs had never run a vacation rental in real life, and had no realistic experience about things like cancellations, etc.  I had to explain to them the difference between hotel policies (they get walk-ins) and why v.r.’s can’t do same week (much less same day!) refunds.  Even their “30 day” policy, which comes with a price, isn’t acceptable to most v.r. owners, nor is it recommended by the experts at Homeaway or VRBO (they recommend 60 days, as is our policy, for good reason).  I’m sorry, but I just can’t believe you are pushing AirBnB and their ludicrous, unrealistic rules, which take far more money out of the pockets of both owners and renters, and doesn’t even allow you to screen your renters by phone before accepting them, a MUST for savvy owners!  It just doesn’t make good money sense. I don’t give them long (unless they educate themselves and change their policies), until both owners and renters wise up.  Why throw away money?
       Anyway, just food for thought, since you asked.  Good luck with your own rental. Maureen, Villa Santa Rosa (vrbo#156622).      (P.S. BTW, the best “newest kid on the block” for your money: Flipkey.com, around $200/yr., unlimited pictures, and a free link to “TripAdvisor” including reviews.  In one short year, they have outstripped even VRBO in number of inquiries and actual bookings, for a song, and no cut of my rentals.  You keep complete control, unlike ABB.  Check them out.)

  • http://twitter.com/rrosenfelt Rebecca R

    Hi Maureen, thanks for sharing your experience and advice! I wouldn’t say I’m “pushing” AirBnB, but I do think they offer an interesting service. It’s not for everyone–as I mentioned, it’s better suited for the casual vacation rental owner who only rents out their home for a weekend here and there. VRBO and HomeAway can be a good proposition for some people, but I’m put off by the fact that in many markets you need to spend hundreds of dollars per year to buy extra photos in order to boost your ad’s ranking. Many owners I know spend around $800 – $1,000/year on advertising. And if your market is very competitive, the return on that investment doesn’t necessarily come quickly. I also am not thrilled with those sites’ lack of customer service. At least with AirBnB there’s a team to help resolve any issues that arise. 

    Ultimately, what’s great about the vacation rental market is that all these new sites are appearing and catering to different markets. You don’t like AirBnB, but others do. Some people don’t like VRBO, but you love it. Having choices is a wonderful thing!I agree FlipKey is a wonderful resource – I’ve just started using them myself, so I’m glad you mentioned them. 

    Thank you for visiting, and good luck with your Santa Rosa rental! It looks absolutely breathtaking, truly!

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    looking for a place or a apartment where you can live as your own house ? come and see the difference and new features of the apartment, just check their site.

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    So beautiful post guys………….

  • http://www.telavivapartments.org tel aviv apartment rentals

    if your home is vacant its a good idea to have it for rent just choose a tenant who observe cleanliness 

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    its nice to have your house rented but make sure that the renter is aware of the cleanliness nice tips it will add to your income